![]() By adjusting these filters, you can tailor the data to align with your specific business goals and target audience. These filters allow you to narrow down results by geographic location, time range, category, and search type. To refine your search and access more specific insights, you can utilize the filters available in Google Trends. By typing in specific terms related to your industry or products, you can access data that reflects search interests and trends. The Google Trends interface features a user-friendly search bar where you can enter your desired keyword or topic. Familiarizing yourself with the search bar, filters, and data visualization features will enable you to extract helpful insights and make data-driven decisions. Let’s begin with the Google Trends interface. In this section, we will explore key techniques and tips that will enable you to effectively read and interpret the data from Google Trends, empowering you to make informed decisions and stay ahead in the competitive world of e-commerce. By analyzing and deciphering the data provided by Google Trends, you can gain valuable insights into consumer interests, market trends, and search patterns. While Black Friday and similar shopping holidays have a significant uptick in sales volume, there are plenty of other times of the year when even your least likely items begin to trend.Understanding how to interpret and read Google Trends is essential for businesses looking to leverage this powerful tool for e-commerce. With your search rankings under control, it’s time to see why Google Trends is gold for finding seasonal products. With just a few tweaks and a bit of elbow grease, your search rank will grow, helping you to guarantee that when people search for your products, you’ll be at the top of their results. And, with that in mind, it’s never too late to work on link building. These topics can then be used to create, update or republish old content, further improving your SEO. This list should be your inspiration as you adjust your products and content to match what interests people the most. In the above image, you can also review the top 25 related topics to “fall sweater” searched for on Google. Increase Your Website Ranking – Learn When Topics Trend Google Trends helps you find products by showing related topics and queries that might help you discover additional products customers might want, including styles.īelow, you can see the results after searching for “fall sweater”. One of the best ways to increase profit margins is to find complementary products to bundle together or cross-sell.īundles: Two or more complementary productsĬross-sells: A product that complements an existing purchase but is from a different category (or vendor). Results include the word “tennis” and exclude the word “shoes”, for more specific results.Ģ. Results can include searches containing the words “tennis” OR “squash”, for more possible results. Search results may include words before or after your phrase, yet always use the order of words used in your search. Results include the exact phrase, for more specific results. No misspellings, spelling variations, synonyms, plural, or singular, versions of your terms are included. Results will contain all search words in any order, for more general results. To filter search results, use punctuation as follows: Search Term So, take a moment, consider how all that data might help you refine your keyword and product lists. Similar to Google Search Console, with a few tips you’ll be well on your way to learning what you need to improve your store traffic and performance. Topics: Displayed below terms, shows terms or groups that share the same concept Terms: Words you search for in your query in the given language ![]() You’ll be able to compare keyword search volume for seasonal and geographical results as well as find related terms and topics. Simply enough, Google Trends shows you 15+ years of data from people searching on Google. ![]() Whether you want to discover seasonal trends, expand your product line, or improve audience targeting, Google Trends is your one-stop shop for all of this and more. You heard right, with over 15 years of Google search data at your fingertips, your marketing plan will never be the same. ![]() You know your products, but what does the market think? This is when you need Google Trends, easily one of the most essential tools for every business.
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