Ken Jeong Brought To Tears After Guessing Constance Wu Is Behind The Gazelle Mask On 'The Masked Singer': "Even If It's You, I Just Want You To Know I'm Thinking About Wu" 'The View': Anne Hathaway Gets Candid About Her Early Struggles With Red Carpet Fashion: "I Didn't Know How Not To Feel Bad About Myself"Ī24 Bets Their Midas Touch Can Make Paris Hilton Hot Once Again By Optioning 'Paris: The Memoir'īilly Porter Speaks Out Against The "Unacceptable" American Education System For Refusing To Acknowledge "A Lot Of The Queer Stories Of People Who Were Invisible" Stream It Or Skip It: 'Super Pumped: The Battle For Uber' On Netflix, A Scripted Account Of Uber's Early Days ‘Fair Play’s’ Period Sex Scene Is A Brilliant Way to Trick Audiences Into Loving Alden Ehrenreich ![]() Jacob Elordi Is No Austin Butler When It Comes To Playing Elvis in 'Priscilla': “If You Want An Elvis Impersonator, Go to Vegas” Sofia Coppola Cancels ‘Priscilla’ Appearance at NYFF Premiere Last-Minute To Be With Her Mother Joe Pera Won't Watch 'Dahmer' But He's Grateful His Adult Swim Series Found New Fans Via HBO Max Stream It Or Skip It: ‘Totally Killer’ on Amazon Prime Video, a Consistently Funny Satirical Mashup of Horror, Sci-fi and Teen-Comedy Tropes Stream It Or Skip It: 'Joe Pera: Slow & Steady' On YouTube, Where He Tries To Remain A Cool, Calm, Collected Comedian I think it's good for film lovers, and I think it’s good for filmmakers.Stream It or Skip It: '3 Bed, 2 Bath, 1 Ghost' on Hallmark Not Only Has the Best Title, but It May Be the Best Movie of the Season “The film purists are winning a bit, and to some degree Netflix is acknowledging the importance of the cinema experience. I think it burnishes their brand as a film-friendly brand,” he says. “You can imagine them having a more expensive, premium tier that if you lived in New York you would get invited to screenings and talks. “So, I think that's fundamentally what it is now, without trying to be belittling, it's just smart marketing.”Īnd Hardart believes that owning cinemas is a good thing for both consumers and Netflix as a business overall. “This is a way of saying, those ones which it feels culturally proud of, it's going to give them that veneer of cinematic quality, by having it screened in a New York premiere,” says Mark Mulligan, managing director and media and technology analyst at MIDiA Research. “On the other side, if you’re a fan of media diversity and like art films, this is going to get even harder for them to get shown.”Īlthough Netflix might not be expanding further than the Paris or the Egyptian in the near future, ultimately it’s a clever promotional move. “If you’re a stockholder of Disney or Netflix, you’re probably celebrating right now because these big guys are going to get even more powerful,” says Frey. ![]() ![]() And this year, Netflix revealed that ten of its films would have limited exclusive runs in cinemas before coming onto Netflix.īut with the dismantling of the Paramount Decree, Netflix could technically begin opening up Netflix-branded cinemas to exclusively show its films at only its own cinemas – or forcing independents to take a dud like Bright if they want to show The Irishman. Last year, it released Roma, The Ballad of Buster Scruggs, Bird Box and Mowgli in a limited number of cinemas in the US and UK before launching them on its platform. The company has recently softened its stiff policy of only releasing its films in the cinema if they will also land on its streaming platform at the same time. “They got the heat through Scorsese saying my film definitely has to have a cinema run, so they went through the motions with the cinema chains, and they essentially said ‘Look we’re bigger than these guys, why should we spend months and months sitting around in these negotiations when we can just sort of buy them ourselves’,” he says. ![]() As Peter Newman, academic director at New York University’s Tisch School of the Arts, points out, “Netflix has never really wanted to deal with the exhibition business.”įrey thinks that may have changed. Instead, cinemas would be given just 26 days to screen the critically-acclaimed film before it would be released on Netflix.īefore The Irishman dropped on Netflix a few days ago, the company was screening the film at a Broadway theatre in New York, which isn’t even technically a cinema, highlighting the lengths the company wishes to go in order to bypass the major players. The cinemas, who insisted on a typical 72-day exclusive run before Netflix released the movie to its subscribers, were essentially told no. But then, in October, Netflix and the major cinema chains locked horns over the big screen release of Martin Scorsese’s The Irishman, with the entire situation concluding in a standoff.
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